Dwight SpechtVice President, Data and Analytics, Technology Dwight focuses on delivering customer and marketing intelligence solutions that help clients more closely connect with, drive higher quality experiences for, and predict the behavior of, their customers. Passionate about the business value of advanced analytics and BI technologies, the data and analytics team is highly experienced at data strategy, governance, master data management, business intelligence deployment, visualization and predictive modeling.
Building Personal Retail Experiences for an Audience of One
Throughout this report are results from a North Highland-sponsored survey of more than 200 director-level and higher employees with leadership responsibilities in customer experience at global companies with revenues more than $1/£1 billion conducted in October 2017. The results define three foundational steps toward creating a personal connection in mass retail and an assessment to guide leaders toward personal connection approaches likely to generate the greatest impact and ROI.Perspective