Jennifer MerrittVice President, Global Retail and Consumer Products Lead Jennifer is a consultant at North Highland serving as Client Executive for the Retail Industry in Atlanta for the past seven years. In this capacity, she is responsible for all consulting engagements and pursuits at Atlanta’s top retail and consumer packaged goods companies. She provides leadership in the areas of Customer Experience definition and execution, Retail Operations within Merchandising and Store Operations, as well as distribution network optimization and program management within Supply Chain.
Building Personal Retail Experiences for an Audience of One
Throughout this report are results from a North Highland-sponsored survey of more than 200 director-level and higher employees with leadership responsibilities in customer experience at global companies with revenues more than $1/£1 billion conducted in October 2017. The results define three foundational steps toward creating a personal connection in mass retail and an assessment to guide leaders toward personal connection approaches likely to generate the greatest impact and ROI.Perspective