Michael HollarVice President, Data and Analytics, West Region Michael is the West Region Lead for our Data & Analytics, Digital and Experience Design capabilities as well as North Highland's Customer Experience (CX) Service Line. He brings 20 years of data-driven solutions experience to North Highland and Sparks Grove, with work spanning enterprise data strategy, capability and org development, purpose-built custom solutions, and enterprise analytic applications. Prior to his consulting career, Michael built and led a global BI/DW shared services team for Thomson Technicolor in Paris.
Driving Return on Content
North Highland helped both a Fortune 50 retailer and international hotel conglomerate differentiate in an increasingly competitive e-commerce landscape by applying its proprietary Digital Content Optimization solution to isolate the specific mix of digital content—including text, images, and videos—needed to maximize purchase conversion.Case Study