Paul WeltyAssociate Vice President, Technology Paul has more than 20 years of experience in leading organizations and solutions in web, mobile, print, strategy, marketing, branding, and technology—from sales to strategy to execution. He ensures technology helps organizations connect to their audiences, whether internal or external. He has worked at the intersection of business and technology with clients in the academic, nonprofit, manufacturing, retail, finance, telecommunications, and hospitality industries, and has created online solutions including extranets, intranets, and websites, as well as integrations with CRM and other systems.
Building Personal Retail Experiences for an Audience of One
Throughout this report are results from a North Highland-sponsored survey of more than 200 director-level and higher employees with leadership responsibilities in customer experience at global companies with revenues more than $1/£1 billion conducted in October 2017. The results define three foundational steps toward creating a personal connection in mass retail and an assessment to guide leaders toward personal connection approaches likely to generate the greatest impact and ROI.Perspective