Rob SherrellGlobal Head of Customer Experience Rob has twenty years of marketing strategy and customer experience expertise. With an extensive cross-channel customer experience background, Rob specializes in helping clients expand their market presence by delivering experience-based differentiation. Rob is a founding partner of Sparks Grove (2006), the Experience Design division of North Highland. Previously, Rob served as Director of Worldwide Marketing Communications for Delta Air Lines. Rob is a graduate of LSU where he received a bachelor’s degree in International Trade & Finance. Rob also holds an International MBA from the University of South Carolina.
Building a Digital Vision for Customer Experience
North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study