Rob SherrellGlobal Head of Customer Experience Rob is North Highland’s Global Customer Experience lead. He has over 20 years of strategic marketing and customer experience expertise driving impact for Fortune 500 brands. With an extensive cross-channel CX background, Rob specializes in helping our clients expand their market presence via experience-based differentiation. He and his teams have lead hundreds of successful customer-centered engagements for B2B and B2C clients across industries. Rob is also a founding partner of Sparks Grove, the Experience Design division of North Highland.
Experience Economics: Aligning Customer Experience Investment to Financial Value
Experience Economics helps leaders prioritize and chart a path forward by integrating customer needs and business value. At the same time, it helps build the operational muscle needed to quickly adapt and respond to evolving customer expectations.Perspective