Evolution of Marketing and Sales Webinar hosted by Sparks Grove

February 25, 2014

Strategic marketing and creative agency, Sparks Grove, a division of global consultancy North Highland; along with its research partner Econsultancy, will host a free webinar on Wednesday, Dec. 11, 2013 at noon. The webinar "The Reinvention of B2B Marketing," will present findings from their recent study on B2B marketing and provide information about how to achieve true partnerships within your organization. Registration is free and available here.

Rob Sherrell, Vice President of Marketing at Sparks Grove, will be joined by guest speaker Stefan Tornquist, Econsultancy's Vice President of Research for the U.S., for an interactive and live web event.

"The marketing landscape is constantly evolving, and while companies recognize this, our study found that they aren't implementing necessary changes to be successful within the current marketplace," said Sherrell.

Webinar attendees will learn how to identify the value of a true partnership model as well as:

  • The four types of B2B organizations and how to self-classify your company
  • The impact of partnership on growth and performance
  • The characteristics of a true partnership with sales
  • The functions marketing must own to be successful
  • The first change or improvement to make to reinvent your marketing organization

"More than half of the B2B companies we surveyed voiced a commitment to reinventing marketing to adapt to a new environment," said Tornquist. "It's imperative for these companies to fully understand the value and structure of a true partnership between their sales and marketing departments to avoid being disillusioned by a false partnership."

To view a detailed infographic of the study and download a summary of the findings, visit http://www.sparksgrove.com/webinar/.

About SparksGrove

Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.

About North Highland

North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook