North Highland Confirms Sponsorship at the Upcoming eyeforpharma Conference in April

March 24, 2014

North Highland Thought Leaders to Speak at Conference

Global consulting firm North Highland, is pleased to announce its sponsorship and speaking participation at the 12th annual eyeforpharma Philadelphia summit being held on April 15 and April 16.  eyeforpharma is one of the leading commercial pharmaceutical summits bringing together Life Sciences and Health care professionals to learn, share and advance the industry.  “We are thrilled to be part of a conference that illustrates how the pharmaceutical industry can improve health outcomes through collaboration, innovation, and technology, said Mike Keenan, Life Sciences Lead at North Highland.  Life Sciences and Healthcare are two strong industries that are paving the way for our future, and coming together at eyeforpharma gives us the opportunity to make a difference.” 

North Highland’s Elizabeth Searcy, Vice President at Sparks Grove, a division of North Highland, and Peter Lammers, Life Sciences Consultant, will join a host of keynote speakers at the conference.  Their talk will focus on accelerating multi-channel maturity within the Life Sciences industry as well as actionable insights to leverage and optimize various multichannel programs.  Customers today have much more control over the buying process than marketers do, thanks to the proliferation of available channels; customers have more choices than ever when it comes to how they want to get that information.  Therefore, as the number of channels continue to rise, the need to embrace and accelerate multichannel capability will be critical to the Life Sciences industry.        

eyeforpharma provides industry-focused commentary, events, reports, and other valuable expert-driven content.  With the goal to facilitate a positive change through discussion and debate, enabling dialogue within the industry and driving the positive benefits that pharmaceuticals can offer.

About North Highland

North Highland is a global management consulting firm that delivers unique value, big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Enfathom, Managed Services, and Sparks Grove divisions, as well as TrueBridge Resources. North Highland is an employee-owned firm that has been named as a Best Firm to Work For every year since 2006 by Consulting Magazine. The firm is a member of Cordence Worldwide (, a global management consulting alliance. For more information, visit or follow the firm on @northhighland and on

About Sparks Grove

Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit or follow @sparksgrove and

About eyeforpharma

A leading global source of information for the pharmaceutical industry, eyeforpharma's reputation is built on quality, in-depth conferences that have distinguished themselves from competitors by the depth and breadth of research they put into each conference to ensure it is covering the hottest and most pertinent issues of the industry. Visit to find out more.

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