North Highland Introduces New, Full-Service Marketing Division
February 25, 2014
Global consultancy North Highland welcomes strategic marketing agency Sparks Grove as a core component of its new marketing division. By joining forces, the companies now offer clients comprehensive marketing consulting services, complemented by a full creative agency. The new North Highland marketing division will operate under the Sparks Grove brand.
Combining Sparks Grove's creativity and innovation with North Highland's expertise in solving marketing business problems creates a singular marketing solution provider for clients.
Leaders from both organizations are enthusiastic about the union, believing their marketing abilities will complement one another and fill a significant gap in the professional services marketplace.
"As part of our commitment and guarantee to help clients solve business issues and implement customized, creative solutions, we are always looking to address client challenges. In this case, combining consulting with creative services not only addresses a problem we hear from clients, it is also a natural evolution of our services. Beyond broadening the scope of what North Highland can deliver, we continue to redefine what clients can expect from a consultancy," said Dan Reardon, CEO of North Highland/Highland Worldwide.
Keith Browning, founder of Sparks Grove and chief strategy officer of the new division added, "By creating this end-to-end marketing model and eliminating the silos where information and accountability are often lost, we can better help our clients."
An integrated, strategic marketing agency formed in 2006, Sparks Grove was initially funded in part by North Highland. The firms have jointly served global, industry leading clients over the last five years.
"We're excited about bringing together creative, advertising and innovation capabilities with results-oriented consulting approaches to produce transformational results. Our senior level marketing clients are asking for sole source solutions, and we're eager to provide them. Our value now truly extends from insight to impact," commented Minsoo Pak, chief creative officer of Sparks Grove.
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Building a Digital Vision for Customer Experience
North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study