North Highland Launches Enfathom; New Business Intelligence and Analytics Solutions Division
February 25, 2014
North Highland a global consulting company, today announced the launch of Enfathom, a new business intelligence (BI) and analytics solutions division created to help clients organize and analyze their data to produce meaningful, actionable insights.
According to research by Gartner Inc., enterprise data will increase 650 percent over the next five years. Through the breakdown of information silos, Enfathom will enable its clients to better understand customer behaviors and buying preferences, improve pricing and profitability, increase supply chain efficiency and control, streamline product development, and manage and integrate data to make better, timelier decisions.
"One of our core strengths is our ability to both define and implement strategic solutions for our clients," said Dan Reardon, CEO of North Highland. "Because of the complexity of today's business environment and the onslaught of data, effective business intelligence tools are essential to provide current and predictive analysis of business operations for our clients. By combining BI implementation and analytics with a focus on business results, Enfathom delivers a full spectrum of integrated information management solutions."
Enfathom will be led by Craig Sanders, who has more than 20 years' experience helping clients obtain and leverage analytics to enhance revenue, reduce costs and improve decision-support processes and customer relationships. Sanders has also served as leader of North Highland's Philadelphia office, working with eight out of the 10 Fortune 500 companies in the Philadelphia area. Sanders and team have executed more than 200 BI and analytics solutions for some of the world's most recognizable brands.
"Business data and the speed at which it hits us has grown dramatically in recent years. The capacity to create value from 'big data' is a game changer among the most innovative and profitable companies," said Sanders. "At Enfathom, we will empower our clients to better understand and unlock the power of this data � helping them identify areas for new revenue and transformative performance improvement."
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Developing a Platform for Customer Insight
North Highland helped a leading automotive vendor develop a predictive model for customer segmentation to drive a diversified sales mix. The organization pinpointed a segment of customers likely to purchase mechanical services – and deployed a tailored discount offer to encourage this population to purchase those services.Case Study