North Highland Launches Social Insights Lab
June 23, 2014
New solution gives clients the power to integrate digital data into overall business strategy
About North Highland
North Highland is a global management consulting firm that delivers unique value, big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Enfathom, Managed Services, and Sparks Grove divisions, as well as TrueBridge Resources. North Highland is an employee-owned firm that has been named as a Best Firm to Work For every year since 2006 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com or follow the firm on @northhighland and on facebook.com/northhighland.
Developing a Platform for Customer Insight
North Highland helped a leading automotive vendor develop a predictive model for customer segmentation to drive a diversified sales mix. The organization pinpointed a segment of customers likely to purchase mechanical services – and deployed a tailored discount offer to encourage this population to purchase those services.Case Study