Sparks Grove Announces Lange Taylor as Vice President
February 25, 2014
Atlanta-based marketing strategy and creative agency, Sparks Grove, is pleased to announce the addition of Lange Taylor as Vice President. In this role, Taylor will be responsible for driving client growth and agency development across key accounts with a concentrated focus on lifestyle marketing sectors, including travel and hospitality.
Taylor has more than 18 years of agency marketing experience across a wide variety of blue chip companies. He brings expertise in managing cross-geography, multi-functional teams to deliver award-winning programs in integrated marketing, brand development, advertising and media engagement to his role at Sparks Grove..
His experience leading campaigns from planning to execution across digital, traditional and direct marketing will strengthen Sparks Grove's hybrid business model of combining agency and consulting knowledge..
"What attracted me most to Sparks Grove and North Highland is its strong pairing of creative know-how with unique strategic consulting expertise," Taylor said. "Marketing clients today are attracted to partners who can not only deliver world-class creative, but who can work with them to solve major business challenges. Sparks Grove delivers on that unique promise and I'm excited to be a part of the team.".
"We are pleased to welcome Lange to the Sparks Grove team. He is a proven leader and will be a valuable asset as we continue to grow," said Minsoo Pak, Sparks Grove Chief Creative Officer..
>Prior to joining Sparks Grove, Taylor worked at Digitas for 10 years, most recently serving as Managing Director for the Atlanta office. Along with guiding the day-to-day operations of the Atlanta office and serving as the relationship lead on client business, Taylor was also responsible for strategic oversight of large-scale brand activation and advertising for major accounts..
Taylor holds a B.A. in Advertising from the Grady School of Journalism and Mass Communication from the University of Georgia..
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Building Personal Retail Experiences for an Audience of One
Throughout this report are results from a North Highland-sponsored survey of more than 200 director-level and higher employees with leadership responsibilities in customer experience at global companies with revenues more than $1/£1 billion conducted in October 2017. The results define three foundational steps toward creating a personal connection in mass retail and an assessment to guide leaders toward personal connection approaches likely to generate the greatest impact and ROI.Perspective