Sparks Grove appoints Alex Bombeck as President
May 22, 2014
Marketing Services Veteran to Lead Division of North Highland
Sparks Grove, the marketing strategy and creative division of global consultancy North Highland, is pleased to announce Alex Bombeck as its new president. The appointment of Bombeck comes amid the continued growth at Sparks Grove, and evolution of its unique business model.
Bombeck will lead the division, which provides marketing, visioning and visualization, emerging interactions, and communication services. Sparks Grove is known for delivering clients fresh ideas that invigorate their brands and resolve tough business challenges.
Bombeck has two decades of experience in marketing services, most recently as chief digital officer of Havas Worldwide New York, where he was responsible for the digital integration for all clients and digital operations. Prior to becoming chief digital officer, Bombeck held leadership roles in various divisions of Havas, which include: President of Havas Worldwide Digital - North America, President and Chief Strategy Officer Euro RSCG 4D.
“After almost 20 years in the marketing services industry, I have gained an appreciation for both the art and the science of brand relationships, communications frameworks and platform integration,” said Bombeck. “I appreciate the uniqueness of the Sparks Grove business model, as well as North Highland’s world-class advisory, strategy and execution expertise. I look forward to working alongside the accomplished team at Sparks Grove.”
Sparks Grove has enjoyed more than 50 percent revenue growth in the last two years, growing to more than 80 people, and has expanded its footprint to New York and Los Angeles. The team is currently adding 5,000 square feet of additional space in its Atlanta office due to the overwhelming employee growth.
“Sparks Grove is growing because it is delivering tremendous results for our clients. It is an important piece of the full spectrum of consulting services that North Highland provides in a very unique integrated way,” said North Highland CEO Dan Reardon. “Alex is the right leader to steward Sparks Grove through its next phase of growth and expansion, and beyond, and we are excited to welcome him to the North Highland family.”
Maria Bothwell, who previously served as president at Sparks Grove, is now managing director and president of new ventures at North Highland.
Bombeck is based in Atlanta and reports to North Highland CEO Dan Reardon.
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
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North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study