Sparks Grove Chief Creative Officer Recognized with Silver Stevie* Award for Executive of the Year
February 25, 2014
Sparks Grove, the full-service marketing division of North Highland, a global consulting company, congratulates Minsoo Pak for being recognized with a Silver Stevie Award for "Executive of the Year" for the advertising and marketing category during the 11th annual Stevie American Business Awards. The Stevie Awards organizes several of the world's leading business award shows including the prestigious American Business Awards* and International Business Awards*.
"Under Minsoo's leadership, Sparks Grove has seen tremendous growth and prosperity and we congratulate him on this well-deserved recognition," said Dan Reardon, CEO of North Highland and Cordence Worldwide. "His talent is unmatched in the industry; clients view him as a trusted partner to solve their complex challenges in a unique and thoughtful way."
As co-founder and chief creative officer of Sparks Grove, Pak has been creating breakthrough, award-winning work for more than 20 years. He is well-known in the industry for his talent in generating big ideas that focus on creativity, usability, measurability and results. In addition, he is charged with continually seeking new ways for Sparks Grove to solve marketing challenges through elegant and impactful creative solutions.
Pak's work has won numerous advertising and design accolades including the ADDY's (American Advertising Federation) Best of Show, AIGA SEED (American Institute of Graphic Arts' Southeastern Excellence in Design) Awards and Communication Arts Advertising Annual. Prior to co-founding Sparks Grove, Pak held top creative posts at several top advertising agencies. Pak earned a bachelor's degree in psychology from Emory University and graduated from The Portfolio Center with an art direction and graphic design portfolio.
"I'm honored to receive this recognition as it's a truly a reflection of the creative force and industry leadership at Sparks Grove," said Pak. "One of my most rewarding accomplishments of my professional career has been the establishment of this brilliant group of people who are dedicated to establishing Creativity as the new currency of business."
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Building a Digital Vision for Customer Experience
North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study