Sparks Grove Hires Russell Heubach As Executive Creative Director in New York
May 10, 2014
Advertising Veteran Joins Firm with Innovative Model Combining Strategy and Creative
Sparks Grove, the marketing strategy and creative division of global consultancy North Highland, is pleased to announce the hire of Russell Heubach to lead creative responsibilities across multiple accounts and help reinforce its innovative business model. In his new role as Executive Creative Director in the New York City office, Heubach will drive results for clients across marketing, strategy, and creative execution.
“Russell brings an illustrious conceptual and strategic background to our firm and is incredibly well-respected in the Advertising world,” said Minsoo Pak, Chief Creative Officer. “We are excited that someone with his background and industry recognition chose Sparks Grove. His addition to our team really extends our unique agency model.”
Heubach has a background spanning multiple agency leadership roles and geographies. Most recently at mcgarrybowen in New York, he was instrumental in bringing on Burger King and his work on Verizon Wireless helped the firm win Agency of the Year from both Advertising Age and Adweek. Heubach honed his craft at agencies like The Martin Agency in Richmond and JWT and DDB in Chicago before moving to Australia, where he spent nine years, including a role as a creative group head for Publicis Mojo in Sydney. After Australia, he moved to Dubai with JWT, where he served as executive creative director for the region.
“My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence,” said Heubach. “Sparks Grove understands the best way to drive value for its clients and for its people, and I am excited to be a part of the forward-thinking organization."
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Building a Digital Vision for Customer Experience
North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study