Sparks Grove Welcomes New Vice President
February 25, 2014
Atlanta-based marketing strategy and creative agency, Sparks Grove, is pleased to announce the appointment of Elizabeth Searcy as Vice President. In this role, Searcy will be responsible for the acquisition and development of target accounts and will lead complex client engagements from strategy to delivery.
Searcy has more than 15 years of marketing experience and a consistent track-record of driving positive and profitable results for clients through creative and strategic thinking. She brings expertise in marketing and brand strategy, brand and reputation development, and product development to Sparks Grove. Her expertise will help identify creative and innovative solutions to solve complex business problems.
"We are delighted to welcome Elizabeth to Sparks Grove. She is a creative problem solver and will use her broad experience to make an immediate impact on our clients. Her addition to our team combines senior level client expertise with world class agency and consulting capabilities," said Minsoo Pak, Sparks Grove Chief Creative Officer. "Elizabeth will contribute to the overall growth of the agency's business and drive tangible results for our clients."
Prior to joining Sparks Grove, Searcy worked with several growth stage companies, as well as notable Fortune 500 companies, leading a number of global and industry-recognized branding and marketing activities.
Searcy is a graduate of Florida State University and holds an MBA in Marketing from Goizueta Business School at Emory University in Atlanta, Ga.
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Building a Digital Vision for Customer Experience
North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study