Sparks Grove's Brian Sherwell to Speak on Data Visualization and Implications for Chronic Healthcare Management
March 6, 2014
Sparks Grove, a division of North Highland, is pleased to announce that Brian Sherwell, Creative Director, will be speaking at the 2014 South by Southwest (SXSW) festival. Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services to some of the world's leading brands. SXSW is one of the largest festivals of its kind, bringing together interactive, film and music. Mr. Sherwell will be presenting a session titled "Visualizing Chronic Health Conditions."
The ability to visualize health data has the potential to materially impact disease management. Data visualization is an excellent tool to explain complex diseases and show people more effective ways to manage their health. This is increasingly important as 133 million people, almost 1 out of every 2 adults, have a chronic illness. The talk will center around Brian's own personal experience with using off-the-shelf activity trackers combined with continuous blood sugar monitoring to better understand his blood sugar management regimen through data visualization. He will also expand on how the insights derived from combining data visualization combined with continuous tracking could be used in patient education for chronic health management.
Brian Sherwell has been working in the field of Human Computer Interaction for over 12 years, where he is known as a passionate believer in Human Centered Design. He has overseen work for clients in the telecommunications, financial services, media & entertainment, and consumer products industries; delivering experiences for desktop, mobile, tablet, Xbox, and emerging technologies. Before joining Sparks Grove, Brian was the Director of User Experience at a leading digital agency. He has also conducted research at the Centers for Disease Control and worked at the National Science Foundation where he led a multi-year ethnographic study used in developing AI programs to mimic human intelligence.
Sparks Grove, the marketing strategy and creative division of North Highland, delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. Sparks Grove provides marketing, visioning and visualization, emerging interactions, and communication services to many of the world’s leading brands. For more information, visit sparksgrove.com or follow @sparksgrove and facebook.com/sparksgrove.
About North Highland
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, transformation, performance improvement, and technology and digital. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, Ga., with more than 3,000 consultants worldwide and 60+ offices around the globe, and has been named as a “Best Firm to Work For” every year since 2007 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
Developing a Platform for Customer Insight
North Highland helped a leading automotive vendor develop a predictive model for customer segmentation to drive a diversified sales mix. The organization pinpointed a segment of customers likely to purchase mechanical services – and deployed a tailored discount offer to encourage this population to purchase those services.Case Study
Building a Digital Vision for Customer Experience
North Highland helped a leading passenger rail provider reimagine the end-to-end customer experience (CX) with three primary digital channels: the website, the mobile website, and the mobile application. Beginning with strategy and insight development, the project team then worked with the client to co-create a new, seamless experience.Case Study