Alex BombeckManaging Director and President
In a rapidly shifting market, Alex Bombeck has spent the last 25 years helping organizations adapt customer and employee engagement strategies to leverage digital platforms, transforming their technology, infrastructure, operating and organizational models to meet future business needs. A digital marketing pioneer, Alex spent more than two decades leading digital innovation, relationship management, analytics, and digital and direct marketing for Fortune 100 clients. Like the market itself, Alex’s expertise has evolved to encompass customer experience design and transformation practices which he strategically applies to help businesses respond with agility to changing customer expectations and market conditions.
Today, as North Highland’s Managing Director and President Alex leads the firm’s client-facing strategy and sales and demand generation activities, including go-to-market strategies. His approach, both within the firm and with clients, transforms organizational and operational processes in ways that support new ways of working, greater enterprise agility and cultures rooted in collaboration and co-creation.
Reshaping Growth Strategy
We helped a leading Fortune 100 company reshape its growth strategy in line with changing consumer tastes and buying habits. Unlike previous transformations, North Highland enabled the organization to ensure that the changes they make would actually enable growth and build the foundation for a culture that sustains its evolution.Case Study
Driving Higher Value and ROI on Growth and Innovation
North Highland surveyed more than 200 senior business leaders about their growth and innovation (G&I) experiences. The results—presented throughout this report—spotlight the most prevalent challenges and their perceived impact on G&I returns.White Paper