Rear Admiral Marsha J Evans
Rear Admiral Marsha J. EvansMarty was elected as non-Executive Chairman of the Board at the start of 2015. She has been a board member since 2008, serving as Chair of the Governance Committee and a member of the Compensation Committee. Marty also distinguished herself as one of only a handful of women to reach the rank of rear admiral during her 30 year career in the Navy. On retiring from the Navy, Marty assumed leadership of Girl Scouts of the USA, the world's largest organization representing girls, where she modernized the 90-year-old organization's vision and programs. She then became the 13th President and Chief Executive Officer of the American Red Cross, the largest and one of the nation's most distinguished humanitarian aid organizations, with an annual operating budget of over $4 billion. In 2009 Marty was the Acting Commissioner of the Ladies Professional Golf Association.
Marty was a 1979-80 White House Fellow and received the 2002 John W. Gardner Legacy of Leadership Award and The Franklin and Eleanor Roosevelt Institute's Four Freedoms Award. In addition to the North Highland Company, Marty is also a Director of Weight Watchers International and the First Tee in addition to speaking to business and community audiences on leadership, diversity and corporate governance issues.
Building Personal Retail Experiences for an Audience of One
Throughout this report are results from a North Highland-sponsored survey of more than 200 director-level and higher employees with leadership responsibilities in customer experience at global companies with revenues more than $1/£1 billion conducted in October 2017. The results define three foundational steps toward creating a personal connection in mass retail and an assessment to guide leaders toward personal connection approaches likely to generate the greatest impact and ROI.Perspective