Alex serves as President at North Highland, leading our North and UK Region, Strategy and Advisory, Service Lines, Sparks Grove and Data & Analytics here at the firm. Previously serving as President of Sparks Grove, he brings 20 years of strategy, marketing, and digital consulting, along with deep CX expertise, to North Highland. A long-time agency executive, Alex has experience in media planning, advertising, promotion, and direct marketing. Prior to joining North Highland and Sparks Grove, Alex was the Chief Digital Officer of Havas Worldwide New York and President of Havas Worldwide Digital, North America. While at Havas, Alex was responsible for leading global Client relationships with IBM, Intel and Diageo, providing strategic leadership for digital innovation and CRM.