insights powered, experience-driven
According to the Cornell Center for Hospitality Research, millennials are expected to represent half of all travelers by 2025. Digital enablement and hyper-personalization have quickly become table stakes and these connected experiences—paired with the demands of new generations—shift the paradigm for hospitality and leisure companies. The drive to acquire new customers and secure long-term loyalty is key to success.
Our teams design and deploy new technology, data, and business operations strategies for meaningful customer engagement. We also understand the importance of designing solutions that are right-sized for the people and processes within your organization, bringing deep industry knowledge that enables us to hit the ground running on day one.
How we can help
We apply advanced analytics to generate ROI from higher-value insights on guest segments, ultimately enabling the design of compelling, personalized, and predictive experiences. We then focus on optimizing IT operations for data delivery and analysis.
We help clients optimize the tools and serves that drive informed decision-making, enable internal collaboration between IT and the business, and activate platforms for meaningful guest engagement. In addition, we help hospitality leaders build roadmaps to resolve technical debt, freeing capacity to seize new market opportunities.
Experience Design and Deployment
It’s paramount that organizations harness actionable insights from increasing volumes of data, equipping employees with the insight to know customers and their needs better than customers may know themselves. North Highland helps brands create and activate anticipatory experiences that meet a guest’s human needs to maximize loyalty and advocacy.
Many organizations are facing increased pressure to manage spend and increase productivity. These shifts require focus on capability, capability and community. We provide a cost effective solution that delivers differentiating, value-added services, and our delivery model is flexible by design.
The Talent Gap
We help clients understand the future of work and the workplace in the context of associate experience to create a roadmap for hiring, skill set development, and training. We empower service teams to integrate analytics into their daily work and exceed guest expectations, while delivering the personal touch that guests desire.
Machine Learning: Going Deep on Image Analysis
So how do you quickly and cost-effectively ensure thousands of online photos meet brand requirements? You can hire a team to manually inspect every photo, or you can leverage one of the many machine learning image recognition services available today to do the work for you.
Driving Return on Content
North Highland helped both a Fortune 50 retailer and international hotel conglomerate differentiate in an increasingly competitive e-commerce landscape by applying its proprietary Digital Content Optimization solution to isolate the specific mix of digital content—including text, images, and videos—needed to maximize purchase conversion. North Highland helped instill ongoing content optimization capabilities which drove substantial revenue growth.