The adoption of EMV is just the first step toward a more cohesive payments acceptance and processing strategy, complementing merchants’ core business strategy. Proactive merchants that take the time now to solidify a broader payments strategy can develop a distinct, competitive advantage by avoiding and mitigating risk and improving customer engagement.
EMV – Regulatory Necessity or Strategic Catalyst?
CIO, CMO, Prof IT, Strategy and Advisory, Financial Services
August 1, 2014