EMV – Regulatory Necessity or Strategic Catalyst?

CIO, CMO, Prof IT, Strategy and Advisory, Financial Services
August 1, 2014

The adoption of EMV is just the first step toward a more cohesive payments acceptance and processing strategy, complementing merchants’ core business strategy. Proactive merchants that take the time now to solidify a broader payments strategy can develop a distinct, competitive advantage by avoiding and mitigating risk and improving customer engagement.


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