The Changing Nature of the Customer Relationship

CMO, CSO, People and Change, Strategy and Advisory

It seems as if the rules of customer engagement have been rewritten - or have they? Today's success actually has less to do with big strategic decisions and more to do with practical, everyday operational decisions and implementation. This paper explores multiple ways to harness the power of digital information on the front line of the customer relationship, to power your competitive edge through to your bottom line.


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Gerald Dunn

Director and Media Lead
Gerald is a qualified accountant with more than 20 years of broad consulting experience spanning technology, finance, and business operations. He leads Business Technology services for North Highland. Gerald's career has included senior consulting roles at Andersen and Deloitte as well as various finance roles in industry. 

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