The Pursuit of Standard Operating Innovation

By: Rob Sherrell

Sparks Grove’s new study, “The Pursuit of Standard Operating Innovation,” examines how marketing innovation drives real value for companies by impacting every part of the enterprise. The study was conducted by leading experience design agency, Sparks Grove, a division of global consultancy North Highland; along with its research partner Econsultancy. The second annual report in the partners’ B2B research series reveals how to foster innovation in a repeatable, measurable way.


According to the study, innovation inevitably comes with hard work and the drive to create a process for creating and testing new ideas. The components required to create “Standard Operating Innovation” within a complex organization include: having a designated budget, balancing breakthrough and incremental innovation, encouraging innovation think time and measuring speed, quality and quantity.  In addition, more than one in three innovative companies find 3rd party perspective and expertise has the largest positive impact on their innovation efforts. 


To learn more about what it takes to create a culture of innovation within your B2B organization, download the full report.


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