North Highland Introduces New, Full-Service Marketing Division
Sparks Grove aims to change the way marketing challenges are solved
April 10, 2012 (ATLANTA) - Global consultancy North Highland welcomes strategic marketing agency Sparks Grove as a core component of its new marketing division. By joining forces, the companies now offer clients comprehensive marketing consulting services, complemented by a full creative agency. The new North Highland marketing division will operate under the Sparks Grove brand.
Combining Sparks Grove's creativity and innovation with North Highland's expertise in solving marketing business problems creates a singular marketing solution provider for clients.
Leaders from both organizations are enthusiastic about the union, believing their marketing abilities will complement one another and fill a significant gap in the professional services marketplace.
"As part of our commitment and guarantee to help clients solve business issues and implement customized, creative solutions, we are always looking to address client challenges. In this case, combining consulting with creative services not only addresses a problem we hear from clients, it is also a natural evolution of our services. Beyond broadening the scope of what North Highland can deliver, we continue to redefine what clients can expect from a consultancy," said Dan Reardon, CEO of North Highland/Highland Worldwide.
Keith Browning, founder of Sparks Grove and chief strategy officer of the new division added, "By creating this end-to-end marketing model and eliminating the silos where information and accountability are often lost, we can better help our clients."
An integrated, strategic marketing agency formed in 2006, Sparks Grove was initially funded in part by North Highland. The firms have jointly served global, industry leading clients over the last five years.
"We're excited about bringing together creative, advertising and innovation capabilities with results-oriented consulting approaches to produce transformational results. Our senior level marketing clients are asking for sole source solutions, and we're eager to provide them. Our value now truly extends from insight to impact," commented Minsoo Pak, chief creative officer of Sparks Grove.
About North Highland
North Highland is a global consulting firm with a proven record of enabling great returns on our clients' investment. Our high-caliber consultants offer deep experience and expertise across many diverse industries and service areas.
We specialize in solving tough business challenges, being easy to work with, and nurturing long-standing relationships with the most recognizable brands in the world. Ask any of our clients, and they'll tell you. For more information, visit www.northhighland.com.
North Highland is a proud member of Cordence Worldwide, a global management consulting partnership. Learn more at www.cordenceworldwide.com.
About Sparks Grove
Sparks Grove is the full-service marketing division of North Highland, providing customer insight, marketing strategy, creative design, and digital solutions to clients that include many of the world's leading brands. Sparks Grove provides clients with fresh ideas that invigorate their brands and resolve pressing business challenges. For more information, please visit our website at www.sparksgrove.com.