Marketing and Design
Harnessing the Power of Experience Design
The right design makes day-to-day decision making easier. It inspires employees to work harder, smarter. It makes change – even the most disruptively transformational change – painless. And it drives consumers to not only buy a product, but to fall in love with the brand.
Through our creative and design agency Sparks Grove we apply design thinking to plan, make, and execute experiences across the entire experience chain. We use insight, foresight, strategy, design, and development to transform businesses to more human centered, purpose-driven organizations.
How We Can Help
We create your experience-based value proposition and content strategy to provide an agenda that will draw brand loyalty and distinction.
We develop an actionable, orchestrated, and prioritized experience program to deliver on your organization's experience agenda.
We design experiences that bring your brand to life, giving it the breath and muscle to evoke authenticity and value among customers, employees and stakeholders.
Experience Capability Development
Through training, governance, technology strategy and change stewardship, we help you build and embed the systems and capabilities required to achieve sustained, experience-based differentiation.
The way you engage with your customers matter. We work with you to develop methods of communication that both resonate with the audience and stay true to your brand.
Let's Reinvent the Future in 1 Hour
Futures in 1 Hour (F1H), is a guided activity for anyone who wants to learn how to think like a futurist. The tool is designed to teach the basics of futures thinking. F1H demonstrates how futures can be used to ignite critical thinking, storytelling and creativity to make better long-term business decisions, and engage with others to create better tomorrows. F1H is available under a Creative Commons license. Please download, use and share it freely.
Human experience-minded organizations report stronger revenue growth
A growing number of forward-thinking brands are finding a new competitive differentiator in the ability to connect to, and meet, both basic and higher-level human needs. We call it designing for human experience (HX). HX is not just a fanciful idea, it is about designing for purpose, meaning and relationship building.
Why the human experience is critical to your products and services
Today’s unprecedented access to information has created a power shift between brands and consumers. The plethora of data and stories about companies has allowed consumers to move beyond merely researching and comparing products and services. They are now looking at how brands connect with consumers and influence society at large.
Focusing on experience design creates sustainable growth
In these modern times, technology is the catalyst for most experiences. It has enabled an ongoing shift in power between companies and people. The brands that can successfully use technology to shape their entire enterprise and ecosystem around a shared purpose will win.
To Be Human, Our HX Manifesto
Doing business today is not the same as it was 10 years ago and it will keep changing forever. However, there is one thing that keeps us going – the connection we build with someone or something that aligns us to a shared purpose and enables us to live meaningful experiences.
The Pursuit of Standard Operating Innovation
Large B2B marketing organizations are evolving to address market challenges, competitive threats and changing consumer behavior. This study examines the status of marketing’s reinvention and finds a surprisingly uneven commitment to creating real change.
A Reinvention of B2B Marketing: The Impact of Partnership on Enterprise Growth
Sparks Grove partnered with a UK based research firm, Econsultancy, to conduct a study on the relationship between sales and marketing functions within B2B organizations. In an effort to gather data, Sparks Grove & Econsultancy surveyed 400+ enterprise level ($250M+) B2B companies.