Vasyl “Loma” Lomachenko is one of the most successful amateur boxers of all time and is widely regarded as one of the most technically skilled boxers to ever compete. He grew up in a family of fighters in Ukraine; his father was his coach. And in a competitive field dominated by single-sport specialists, Lomachenko’s father believed in the value of variety. He encouraged his son to participate in gymnastics, basketball, football, and tennis, all while he was attempting to build a world-class boxer. Lomachenko even quit boxing altogether for four years between the ripe talent-development ages of nine and 13 to master traditional Ukrainian dance.
“Ultimately, everything came together with all those different kinds of sports to enhance my footwork,” Lomachenko told The Guardian in 2018.
In an era of rapid change and workforce shortages, companies must adopt the nimble footwork of a world-class boxer—who happens to moonlight as a dancer—with a talent mobility strategy that enables continuous data-driven pivots.
How? Amidst a flurry of upskilling and reskilling, businesses must continuously inventory, measure, and build capabilities, not just skills.
The demand for skills is evolving at an unprecedented pace. Just three months ago you might have recruited someone to fill the role of prompt engineer for ChatGPT. However, with the lightning-fast rise of CoPilot and other game-changing technologies, the skill requirements for that very position have been turned upside down. This exemplifies just how crucial it is not to be swept away by the flashy trends or moments in time, but to stay focused on the bedrock: the capabilities that can tackle complex end-to-end challenges and applications.
While skills are of course necessary, they don’t enable businesses to rapidly assess, adapt, and redeploy. Capabilities do.
To survive, adaptation—powered by continuous re-prioritization—trumps overspecialization. That’s where talent mobility comes into play.
The enablers of high-performance talent mobility
On any given day, emergency rooms across the United States are putting on a master class in the basics of talent mobility.
As new patients enter their care, triage nurses continuously reprioritize and reallocate best-fit resources against the most critical patient needs. The staff in this part of the hospital pivot with ease between broken arms and mental health crises. A smaller number of specialists are part of the triaged care model, but the ER staff bear 50 percent of a hospital’s admissions.
Emergency rooms have been called “a room with a view into our healthcare system,” and a critical indicator of the overall health of a hospital’s bottom line. An ER that is effectively triaged in response to patient needs is linked to higher hospital performance in all units.
Emergency room staff absolutely need clinical skills. But they also need capabilities that are more difficult and time-consuming to build and hire for. For example, they need to have composure; they need to be assertive and decisive; they must be flexible, creative, and masterful multi-taskers.
Today’s businesses need their own version of a well-triaged ER, and they need a talent mobility system to identify, match, and promote capabilities that enable agility, adaptability, and resilience. The right talent mobility system powers a flywheel of ER-speed triaging through:
- Rapid diagnostics
- Continuous reprioritization
- Simultaneous change
- A workforce that is functionally flexible, holistically minded, and centrally-resourced
- Autonomy directed by shared values
- Ongoing capability building
The human resources department plays a critical role in facilitating talent mobility, but the above enablers shouldn’t be siloed in HR. Instead, they must be embedded at all levels, and driven by data providing sightlines into market shifts, consumer preferences, regulatory moods, and ultimately, overall business performance.
This is not to diminish the importance of HR. In fact, the hiring function will significantly impact a company’s ability to maintain a flywheel of talent mobility.
Here’s why: Successful companies will no longer recruit and hire for specific jobs, but instead for the skills and capabilities that best align to company values and can be continuously redeployed.
Companies like AstraZeneca, Microsoft, and Nike have long lived by this hiring philosophy. Microsoft hires people for their growth mindset; AstraZeneca seeks out entrepreneurs. And an employee who shares Nike’s passion for sport, for example, is more willing and better equipped to serve the company wherever they’re needed.
Moreover, companies like Nike know how to build, buy, and borrow to make the most impact. The brand leverages partners where they know specialization doesn’t align with its core values. Its iconic ad campaigns, everything from “Bo Knows” to “There Is No Finish Line,” have always been developed by outside agencies.
Better talent mobility equals improved talent retention
In 2022, a new corporate scorecard ranking the United States’ 250 largest companies on worker advancement capabilities was launched. The American Opportunity Index is a joint project of the Harvard Business School, Burning Glass Institute, and the Schultz Family Foundation, and its presence alone is an indicator of two realities:
- Retention is critical to future readiness; and
- Companies with better talent mobility retain high-value employees longer.
The Retention Requisite
According to research conducted by Forrester in February 2023, 41 percent of respondents say their organization is struggling to meet their transformation goals due to constraints and shortages of qualified talent. These workforce shortages, which are challenging businesses in every industry, aren’t going away any time soon. Declining fertility rates and the rise in baby boomer-era retirees are steadily contributing to a chronic workforce deficit that is critically misaligned with increasing business need. The ability to foster, retain, and maximize talent is an emerging priority and key performance indicator (KPI) as a result of unbalanced supply and demand.
Mobility Matters
According to the Opportunity Index, top performers in talent mobility held onto more than seven in 10 workers after five years, compared to roughly four in 10 amongst the lowest ranked.
Index researchers have found that companies underperforming in talent mobility tend to do so for at least one of the following three reasons:
- They haven't consistently measured outcomes;
- They haven't invested in training; or
- They're adhering to archaic business models.
Correcting for the most common barriers in talent mobility
There is no silver bullet for talent mobility, and it will look different in every company. However, the most common barriers to high-performance talent mobility do look similar, and companies can ensure current and future best practices aren’t stunted by proactively correcting for them.
In the context of mobility, achieving success relies on a twofold understanding:
- Being well-versed in the specific tasks that need to be accomplished (going beyond mere job titles to grasp the actionable work); and
- Having a deep knowledge of your team members. This knowledge includes recognizing their abilities, understanding their ambitions, and pinpointing opportunities where they can thrive and excel through stretch assignments.
It’s a combination of people analytics (data), top-level management, and personal connection that brings mobility to life.
Talent mobility barrier #1: Inconsistent measurement of outcomes.
You can’t improve what you don’t measure. Companies must comprehensively measure talent mobility indicators including:
- Velocity of internal growth;
- Future readiness;
- Homegrown leadership rates;
- Rates of degree- or skills-based hiring; and
- Ratios of promoting up vs. promoting out (employees who leave to accept a promotion with another company), among others.
These indicators—more so than the number of upskilling programs or stretch assignments offered—describe the impact of your talent mobility program and should be used to inform continuous pivots in pursuit of improved outcomes.
To measure talent mobility well, companies must prioritize modernized tech and data architectures and powerful analytics functions. These generate the right insights that dramatically improve a leaders’ ability to prioritize, make decisions, and measure progress. The right tech makes it possible to test and learn and implement necessary changes quickly and at scale.
This applies to functions inside and outside of talent mobility. Data-led organizations generate more insights that demand quick reprioritization. Greater talent mobility allows companies to rapidly respond to those evolving business needs.
Data may not offer ready-made solutions to your problems, but it does serve as a powerful catalyst to stimulating productive conversations that delve into the core challenges you face. By leveraging quality insights, you are prompted to confront and grapple with the true nature of your problems, paving the way for effective problem-solving.
Talent mobility barrier #2: Poor investment in training.
Organizations that focus narrowly on the skills they need to tackle today's priorities will fail to build the capabilities they need to compete tomorrow. Companies must cross-train to be more skills-based and capability focused.
That starts with a clear understanding of the work to be completed, as well as the unique capabilities needed to accomplish that work—a challenge for most companies new to identifying, assessing, and tracking capabilities through robust data management systems.
North Highland helps companies find and apply existing data to gain a clearer, more accurate picture of their talent supply and demand. From this vantage point, companies can easily identify gaps, reprioritize work, redeploy talent, and engage cross-capability, right-fit project teams—often without adding full-time employees.
Forrester found that half (50 percent) of decision-makers are hiring more freelancers, gig workers, and partners when confronted with a skills gap, allowing them to continue to build the right talent internally while meeting immediate business needs.
Based on precise definitions of the capabilities required to meet their unique business needs, North Highland then co-creates the systems to build and manage them. In some cases, effective prioritization calls for a Managed Service (or Teams-as-a-Service). The ability to understand where to build, buy, borrow, or automate with a bot is critical to doing more with less now, while building for the future.
“Just Do It” wasn’t the product of Nike’s internal team; it came from the borrowed brilliance of service partner Wieden + Kennedy. Over time, as Nike evolved into a powerhouse in the art of brand storytelling, it gradually cultivated these capabilities internally. And while they have developed a strong in-house team and resources, the company understands the importance of collaborating with external partners to bring fresh perspectives and expertise to their brand storytelling initiatives. This fusion creates a powerful and effective strategy.
Talent mobility barrier #3: Immobile business models.
Traditional talent management systems are failing most companies. They simply aren’t built to enable reprioritization at the speed of change. Agile processes and operations are the foundation of continuous reprioritization among leaders and the workforce. By building mobility into structures, processes, and operations, companies automate a better flow of knowledge, likely driving productivity as well as accelerating speed to value. In practice, this will look different for each company. For some, it will mean removing barriers and adding tools within an already nimble system. For others, it will require total structural transformation.
At AT&T, it involved tuition assistance, community college partnerships, and apprenticeship programs for its entry-level retail employees. Yet in a silo, these tools alone wouldn’t have earned AT&T top rankings in the Opportunity Index. Its operations and processes at all levels—from employee experience and enablement to C-suite KPIs—demonstrate the company’s commitment to promoting from within, increasing the diversity of its workforce, and providing “second chance” workers who have criminal records a fresh start.
In an uncertain talent market, organizations are increasingly turning to transformation partners to help them navigate necessary change. Over the last 12 months, Forrester found that 59 percent of decision-makers engaged external specialists to support transformation within their talent development programs.
Mobilizing for the future
The global financial crisis of 2008 exposed the cracks in a deep-and-narrow approach to talent mobility. While a range of factors contributed to the collapse of 400 banks, the dizzying degree of internal specialization and segregation inside the banks left standing made crisis response difficult.
When a 2009 federal program incentivized banks to decrease mortgage payments for homeowners, several banks severely fumbled the pass between internal units. The mortgage lending unit did what it was supposed to do and reduced homeowners’ monthly payments. Meanwhile, the units that managed foreclosures, upon noticing homeowners paying less, did what they were supposed to do: declared homeowners in default and began seizing properties.
Today, siloed overspecialization can still allow for isolated, high-risk activities, but most critically, it inhibits the adaptation and continuous re-prioritization of talent. To mobilize for the future, companies must redesign how they manage talent to enable the nimble, data-driven choreography of capabilities.