Transformed the airlines newsroom into a multi-platform “News Hub” for more intuitive publishing and discovery of industry and brand-related content.
The Ask
Support our clients storytelling strategy with a web experience that enables key audiences to a quicker, more intuitive way to find, publish, and share news about them and the airline industry. Print, broadcast, and digital media influencers are the primary audience of this news site because of the importance of their relationships with our client.
The Solution
Transform the Newsroom into a “News Hub” with multi-platform and social capabilities that allow writers and editors to tell compelling stories on behalf of the brand with videos, images, and graphics.
The Results
Agile development of MVP in 15 weeks. Full site launched in market soon after. Confirmation from client that they are demonstrating global innovation, leadership, and reliability through the News Hub experience.