Proximity Marketing Plot

Proximity marketing partnership combining beacon technology, a mobile app, and an offer management system.

The Ask

Help our client support a local Community Loyalty Program with a proximity-marketing initiative.

The Solution

Through the coordination of a consumer-based mobile app, a merchant-based Offer Management System, and the deployment of several hundred beacons in the local footprint, consumers are alerted to specific offers and rewards when in physical proximity to associated merchants.

The Results

With over 670,000 beacon sightings delivering over 55,000 offers, the program not only generated new business for merchants but gained unprecedented insight into pedestrian traffic for optimizing product placement.