The uncertainties posed by COVID-19 are extending into 2021, but financial services firms believe that the future is bright. Our annual survey of 100 cross-functional industry leaders found that financial services organizations anticipate revenue growth and are focused on cybersecurity, revenue generation, and digital capabilities as top priorities for driving the bottom line in the new year. The industry’s strategic agenda suggests that firms may be looking to leverage technology to navigate financial and operational impacts of the pandemic.
While industry leaders are optimistic about 2021, they do have doubts about the attainability of some of their top priorities, namely digital capabilities and data & analytics (D&A). This may be because half of respondents see digital capabilities as costly to resolve, and 87 percent view D&A as at least somewhat costly to take on in the new year.
Download our Financial Services e-book for more insights on the trends, opportunities, and challenges that will shape this industry in the year ahead.