Changemakers: The Experience Edition

Experiences are created through discrete interactions and culminate in a longer-term, end-to-end relationship. In today’s world of personalization, connectivity, and immediacy, there is little debate that experience is a vital source of differentiation.

While most people agree that experience is essential, we’ve found that it can still be a blind spot along the broader transformation journey. But it’s crucial to get it right. When experience is overlooked, it results in diminished value, slower progress, and lower engagement surrounding change. To help combat these challenges, this e-book will explore ways to wield experience for fruitful transformation outcomes.