Sometimes change is forced upon us, as Jason Gerrard (luxury retailer, Threadology London CEO and Gieves & Hawkes MD) explained when we sat down with him at the GREAT FUTURES event this year. Talking about transformation, Jason explained how post-Covid workwear changes prompted his businesses to go ‘back to basics’—a journey that has opened his eyes to new ways of thinking about the consumer. Watch the full video for his insights and advice.
