Major culture and trade event is the Number 1 UK Government led trade mission of 2024.
North Highland will serve as an official partner for the major business, tourism, education, and cultural expo in Riyadh, Saudi Arabia - GREAT FUTURES - on 14 and 15 May 2024. The event will be an opportunity to explore one of the world’s fastest-growing markets while making vital business connections.
The GREAT FUTURES flagship event launches a 12-month campaign to highlight UK expertise and capability in sectors that support Saudi Arabia’s ‘Vision 2030’. It’s being hosted by the UK and Saudi Arabian governments in partnership and the UK will showcase the best of its excellence and innovation across a range of sectors.
During the event, North Highland will host a 'Talking Transformation' round table where business leaders have the opportunity to discuss key change and transformation perspectives. North Highland CEO Alex Bombeck will also share digital transformation insights as a member of the 'AI for Societal Good' panel.