How are Chief Marketing Officers in professional services refocusing, reorienting, and reimagining to navigate times of change? Source Global Research has the answers in its new report, Re: Focus: How Professional Services Marketing Leaders are Facing Up to a Challenging Market.
North Highland’s CMO Matthew Klein shared his perspective with Source Global Research in the development of the report. Discussing cross-functional integration, operational efficiency, talent strategy, and more, Matthew sheds light on how North Highland is adapting to exceed client needs in changing times.
Meet Matthew
Matthew Klein
Managing Director and Chief Marketing Officer
<p>Matt leads North Highland’s Marketing, Communications, Sales Enablement, and Sales Operations functions. He is also responsible for the firm's platform for growth, serving as chief product owner of North Highland’s transformation value office. Matt brings over 25 years of experience pioneering go-to-market, voice-of-customer, customer experience, demand generation, and digital marketing programs that have resulted in sustained, top- and bottom-line growth.</p>