Associate Vice President Amy Turnquist and Senior Consultant Shalin Gor recently spoke to PM360 about how to celebrate failure and adopt an agile methodology within the pharmaceutical industry. A key tip is to secure a sponsor:
“Executive sponsorship is crucial for driving adoption of agile practices as it not only provides the necessary resources and authority but also instills a sense of psychological safety among teams. When leaders champion innovative initiatives, it encourages employees to take risks, embrace failures, and learn from them, and fosters a culture of experimentation and adaptability.”
Meet the Authors
Amy Turnquist
Associate Vice President, Life Sciences Lead
<p>Amy Turnquist has more than 20 years of experience leading teams to create and deliver innovative, client-centric solutions that connect pharmaceutical brands with their HCP and consumer audiences. In her role as an Associate Vice President at North Highland, Amy helps healthcare organizations transform their engagement strategy, driving sustainable change and measurable impact by keeping people at the heart of every decision.</p>
<p>Her passion for digital engagement and marketing innovation has made her a recognized thought leader and a frequent speaker at leading industry events, including Reuters Events, Digital Pharma East, the Association of Medical Media, Pharma CX Summit, and the Digital Health Coalition.</p>
Shalin Gor
Senior Strategy Consultant
<p style="margin-bottom:11px">Shalin Gor is a management consultant with experience in strategy and delivery across various sectors and domains. He has worked with clients in finance, digital, marketing, and organizational transformation programs, helping them achieve their goals and drive value. Shalin is passionate about the development sector and driving social impact through operational excellence.</p>