Social media trends are in a constant state of flux, and pharma marketing organizations must remain agile to capitalize on these shifts. Effective social media presence is now a basic requirement for pharma companies, making ongoing assessments of consumer behavior and information-seeking methods necessary in an ever-changing digital terrain. In this dynamic environment, having a deep understanding of your customer base is essential.
The trends:
- Don’t be afraid to try new things.
- But don’t forget the basics!
- Build an influencer strategy that fits your brand.
Check out the article below for more details on how to leverage these trends in your social media approach.
Meet the Author
Christopher Stein
Senior Consultant, Strategy
<p>Christopher has 3+ years of experience in life sciences strategy, change management, communications, and portfolio and value management. Specific areas of expertise include Research & Development, Specialty Pharmacy, Communications Strategy, Operating Model Strategy, and Value Analysis & Capture.</p>