Sparks Grove
Have a business challenge
Experience Design

Sparks Grove applies design thinking across the experience chain.

Sparks Grove is the experience design division of North Highland, a global management consulting firm that delivers big ideas and strategic business capabilities to clients around the world. We use insight, foresight, strategy, design, and development to transform businesses to more people-centered, purpose-driven organizations. Through an iterative, solution-oriented approach we design and deploy experiences that matter today, and help your team build and embed the systems and capabilities required for sustained experience-based differentiation over time.

How We Help


We inspire clients to imagine long-term possibilities for experiences in order to inform present-day strategy. We focus on visioning and planning, experiential futures and coaching. 

Insights & Research

Our experts bring a human concept to solution design by developing deep empathy and understanding of the attitudes, behaviors, and unmet needs of stakeholders using qualitative and quantitative research. 


We create human experiences using a holistic design thinking approach. We specialize in service design and strategy, customer and employee experience design, brand strategy, digital products and services, interaction and visual design. 

Our Work

Technology Provider

Delivered an award-winning strategy and execution plan in the highly competitive wearables technology market. 

Media and Entertainment Leader

Developed and delivered a unique digital experience that our clients sent to media and entertainment leaders wishing them a happy holiday season.

Cable Provider

Helped our client promote its innovation strategy by gathering luminaries for a public forum on the future of innovation.

Global Airlines

Transformed our clients Newsroom into a multiplatform News Hub for more intuitive publishing and discovery of more brand related content.

Global Consumer Good Company

Developed proximity marketing partnership by combining Beacon technology on mobile app and an offering management system.

Global Fast Food Retailer

Developed a talent management app for a global fast food retailer.

Leading UK Telecoms Company

Solidified our client's company purpose, vision, and strategy through a time of rapid and dramatic change.

Sports Stadium Experience

Designed an engaging digital prototype for a new sports stadium self-guided tour experience.

Our Thinking


Designing a Future for All

Playing with Futures

Playing With Futures: From Research to Participation

The Future of Learning – TCSG’s Annual Leadership Conference 2018

Post Cards from the Future

Postcards from the Future

Futures Explorer

Futures Explorer: A Gaming Approach to Longer Term Strategy…