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Understanding the opportunity and value of change can be challenging.
Many organizations suffer from misaligned expectations, ineffective prioritization, and an underappreciated opportunity surrounding change and transformation. Addressing these challenges starts with how you value change and transformation initiatives.

Reimagining Change as a Strategic Growth Driver
Change Economics attributes value to every component of transformation efforts, including current and future business value, customer value, and employee and stakeholder value. It allows you to make informed decisions about focus, investment, and resource allocation.

Delivering Value with Change Economics
- Faster adoption of change to maximize profitability and productivity from transformation initiatives.
- A comprehensive view of the value drivers of change and transformation, including business, customer, and employee.
- Clarity around the change and transformation initiatives to start, stop, and continue.
- A focused strategic vision comprised of validated and prioritized initiatives, anchored in an agreed-upon definition of value.
How We Help
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Meet Our Experts

Rob Sherrell
Vice President, Customer Transformation Lead

<p>Rob has over 20 years of customer strategy and customer-driven transformation expertise. He has led hundreds of successful customer and employee-centered engagements for B2B and B2C clients across industries. Rob specializes in helping our clients expand their market presence via experience-based differentiation.</p>

Dave Trettin
Associate Vice President

<p>Dave is an Associate Vice President at North Highland with over 17 years of CX strategy expertise. His expansive background spanning product development, operations, and marketing helps our clients create strategic growth initiatives based on a people-centered design methodology.</p>