Data and Analytics
Data that Delivers A Fresh Perspective.
High quality analysis can help transform data into your most dynamic competitive asset. Unleash your organization’s potential with analytics and insights that help you describe, predict and improve performance.
We help companies move past hype, make informed decisions, respond to change and prepare for the future. We bring together industry experience and technical skill to meet client objectives, boost investment in systems and data, and achieve fast, meaningful results that you can trust, with low risk.
How We Can Help
Today’s customers are increasingly engaged, empowered and connected. Driving loyalty, profitability and sustainable growth requires being able to understand and predict how customers will behave and how they want you to use your knowledge of that behavior to personalize their experience for them.
Drive your business with effective information assets that describe what happened, predict what will happen next and prescribe what you should do about it. Make the right decision, at the right time, with faster, more productive, more beneficial information at your fingertips.
North Highland Insights Lab
We help brands extract patterns and rich insights from the noise of social media, applying that data to solve pressing business challenges and take advantage of opportunities they didn’t know existed.
Datalogue: A Data & Analytics Podcast
Datalogue is a podcast hosted by leaders in our firm's Data & Analytics capability. Dwight Specht (North Highland Vice President, Global Data & Analytics Lead) and Tyler Brownfield (North Highland Business Architect) sit down with thought leaders from our firm and beyond to talk about tangible ways they've used some of the newest tools and strategies to solve complex problems.
Developing a Platform for Customer Insight
North Highland helped a leading automotive vendor develop a predictive model for customer segmentation to drive a diversified sales mix. The organization pinpointed a segment of customers likely to purchase mechanical services – and deployed a tailored discount offer to encourage this population to purchase those services.
Client Testimonial: Atlanta Community Food Bank
Director of IT, Torrey Williams, and Senior Inventory Systems Analyst, Amy Grace, discuss how North Highland partnered with the Atlanta Community Food Bank (ACFB) to build a data warehouse and enabled the ACFB to make better, data-driven decisions.
Data and Analytics: It’s in our DNA
Like the DNA you learn about in science class, our D and A provides the master plan for solving the complex. We create a blueprint for your business that is the result of our-of-the-box thinkers and practiced strategists working together toward a bigger picture. We implement rapid, actionable changes to move you forward.
Conversion Modeling Leads to a Seven Times Return on Investment
The client hoped to achieve 1,200 new mechanical conversions by the end of 2016 from the targeted list and expected a 6-month break-even point. Actual results were 1,955 new conversions beating the client goal by 63% with breakeven occurring at 2 months!
Using Data to Find the Optimal Mix of Retail Locations and Resources
As your company expands, the challenge of identifying which personnel serve which territory grows. Assigning managers to oversee a balance of stores causes increased complexity, and trying to equalize travel time, merchandising assortments, store footprint, sales volume, and other factors across regional leaders can be very tricky.