Experience Design

Harnessing the Power of Experience Design

Intentional design inspires, enables and drives business value by creating meaningful experiences. It senses, anticipates and solves for human needs in simple, uncomplicated ways and fosters deep, authentic connections between brands and the employees, customers and communities who surround them.

Through experience design agency Sparks Grove we apply design thinking to plan, make, and execute experiences across the entire experience chain. We use insight, foresight, strategy, design, and development to transform businesses to more human centered, purpose-driven organizations.

How We Can Help


We inspire clients to imagine long-term possibilities for experiences in order to inform present-day strategy. We focus on visioning and planning, experiential futures and coaching.

Learn More


We create human experiences that connect with people’s reason, emotion, and purpose across all interactions using a holistic design thinking approach.  We specialize in service design and strategy, customer and employee experience design, brand strategy, digital products and services, interaction design and visual design. 

Insights & Research

Our experts bring a full human context to solution design by developing deep empathy and understanding of the attitudes, behaviors and unmet needs of stakeholders. Our experts specialize in qualitative studies, quantitative research, and analysis of secondary/third party research.

                                    Our Leaders

Bill Lawrence

Vice President
Bill serves as Vice President and global lead of the marketing and design practice, as well as the experience design agency Sparks Grove. Through his extensive work, Bill has a broad spectrum of expertise include digital transformation, experience innovation, customer insights and more.

Need an Expert to speak at your next event?