Approaching the uncertainty of the foreseeable future, a design-led approach enables targeted exploration that surfaces value creation opportunities in a novel context and establishes early alignment, buy-in, and collaboration. It can help you place informed bets on where to focus as the near-term future comes into view—enabling you to adapt as you learn more each day. And by illuminating opportunity amid uncertainty, it positions you to adopt a positive, proactive posture in approaching what might otherwise feel like a foreboding future. In this e-book, we explore how design thinking can help you understand the impact of anticipatory trends in your organization’s unique context. Powered by the principles of design thinking, our Rapid Innovation approach can help you pinpoint near-term future opportunities in the context of your organization’s strategic aspirations.