Approaching the uncertainty of the foreseeable future, a design-led approach enables targeted exploration that surfaces value creation opportunities in a novel context and establishes early alignment, buy-in, and collaboration. It can help you place informed bets on where to focus as the near-term future comes into view—enabling you to adapt as you learn more each day. And by illuminating opportunity amid uncertainty, it positions you to adopt a positive, proactive posture in approaching what might otherwise feel like a foreboding future. In this e-book, we explore how design thinking can help you understand the impact of anticipatory trends in your organization’s unique context. Powered by the principles of design thinking, our Rapid Innovation approach can help you pinpoint near-term future opportunities in the context of your organization’s strategic aspirations.
Rapid Innovation: Crafting a Design-Led Strategy
Nick Varney
Master Practitioner, Rapid Innovation LeadNick is a Master Practitioner in North Highland’s Experience Design capability. He has over 12 years of experience leading customer experience transformation, service design, and marketing initiatives for clients across industries including retail and healthcare.
Heather Balkema
Senior Director, Rapid Innovation LeadHeather is a Master Practitioner in North Highland’s Experience Design capability. She is a dynamic leader with the ability to motivate and inspire teams to deliver customer-centric programs that drive brand equity and sales. Heather has over 20 years of experience in marketing strategy, advertising, and experience design across a variety of leading consumer and B2B brands.
Joni Roylance
Workforce LeadJoni has over 10 years of experience leading global enterprise initiatives in experience design, workforce readiness and adoption, talent, and organizational design. She brings the “hearts and humans” perspective to her work and is currently focused on the future of work. She is passionate about building workplaces with thriving employees, loyal customers, and strong business outcomes.
John Cornwell
PrincipalJohn is a Principal in North Highland’s Strategy practice. He has 20 years of experience designing and operationalizing growth strategies. Specific areas of his expertise include strategic planning, advising and coaching executive teams, product and market diversification, go-to-market planning, partnering strategies, new business models, service and technology licensing, and mobile initiatives.