Healthcare marketers have long been constrained by siloed approaches to targeting and engaging healthcare provider and direct-to-consumer audiences. In a recent MM+M TrendTalks session, industry experts discussed how new tactics can help reps leverage digital capabilities to enhance their face-to-face interactions, but noted how it isn’t always easy to pivot from an old school approach to detailing. According to Amy Turnquist, principal, life sciences, the most successful change management starts at the top.
“You need leadership alignment at the top level, or it’s not going to work,” Amy Turnquist said.
Meet Amy
Amy Turnquist
Associate Vice President, Life Sciences Lead
<p>Amy Turnquist has more than 20 years of experience leading teams to create and deliver innovative, client-centric solutions that connect pharmaceutical brands with their HCP and consumer audiences. In her role as an Associate Vice President at North Highland, Amy helps healthcare organizations transform their engagement strategy, driving sustainable change and measurable impact by keeping people at the heart of every decision.</p>
<p>Her passion for digital engagement and marketing innovation has made her a recognized thought leader and a frequent speaker at leading industry events, including Reuters Events, Digital Pharma East, the Association of Medical Media, Pharma CX Summit, and the Digital Health Coalition.</p>