B2B marketing leaders and innovators will be honored at ITSMA’s 2017 Marketing Vision Conference
October 5, 2017 (ATLANTA) - ITSMA, the leadership community for B2B marketers in the connected economy, has announced North Highland as a finalist in its 20th Annual Marketing Excellence Awards Program.
The program honors the marketing programs, campaigns and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution and business results. The program focuses exclusively on marketing for B2B services and solutions and highlights the most important dimensions of a strategic, comprehensive approach to marketing.
“Marketing leaders today are faced with incredible challenges as they move to transform their organizations and programs for the digital future. This year’s finalists provide great inspiration for the role that marketing can play in generating business success in this time of such great change,” said Dave Munn, President and CEO of ITSMA.
North Highland was named a finalist in the special awards for the top small and medium-sized businesses for their program Delivering for North Highland: Performance Improvement Campaign. This was an integrated marketing campaign to support the official launch of the firm’s Performance Improvement (PI) services and offerings.
“This campaign is a perfect example of the work our marketing team does to partner with and support our consultants,” said Matthew Klein, Managing Director and Chief Marketing Officer at North Highland. “Our focus is on delivering strategic, integrated marketing campaigns that highlight the value we bring to our clients, and support the firm’s growth across various sectors, geographies and services.”
“Award finalists represent the best of the best in strategic marketing,” said Munn. “With Account-Based Marketing, Thought Leadership, Sales Enablement and all the categories, we’re seeing tremendous innovation and results in the most important aspects of B2B marketing. And our newest category, Transforming Marketing for Digital Leadership, highlights the fundamental rethinking that more and more marketing leaders have undertaken to succeed in the connected economy.”
An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s 24th Annual Marketing Conference: Marketing Vision 2017, on November 1 at The Charles Hotel in Cambridge, Massachusetts.
For more information about ITSMA’s 2017 Annual Marketing Conference, visit: http://www.itsma.com/event/marketing-vision-2017/.
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice and hands-on help to strengthen reputation, increase revenue and deepen customer relationships.
Learn more at www.itsma.com