June 11, 2018 (ATLANTA) - The North Highland Company, Inc., parent company of management consulting firm North Highland, announced today the addition of Alex Bombeck to its Board of Managers.
Bombeck is currently Managing Director and President at North Highland. Bombeck has 25 years of experience helping organizations adapt customer and employee engagement strategies to leverage digital platforms. He also spent more than two decades leading digital innovation, relationship management, analytics, and digital and direct marketing for Fortune 100 clients. His expertise encompasses customer experience design and transformation practices which he strategically applies to help businesses respond with agility to changing customer expectations and market conditions. In his current role at North Highland, Bombeck leads the firm’s client-facing strategy and sales and demand generation activities, including go-to-market strategies.
“We’re excited to welcome Alex to the board. His experience and knowledge of North Highland will be essential as we implement our strategy. We know that he will thrive in this role and will be an excellent contributor to the board’s work on behalf of the firm,” said Dan Reardon, Managing Director and Chief Executive Officer of North Highland.
Board Chair Marty Evans added, “Alex will give us additional perspective about North Highland markets, particularly areas where there are opportunities to grow. His proven record of understanding clients’ needs and leading the North Highland team in responding to market-place dynamics will be invaluable to the board. My fellow board members and I look forward very much to working with Alex in his new role.”
As part of his role on the board, Bombeck will serve on the Audit & Finance Committee.