Amidst a storm of workforce shortages, rapidly evolving social and political priorities, a new generation of workforce expectations, and financial safeguarding, are you pursuing the right talent strategy?
In today's fast-paced business landscape, a winning workforce strategy requires rethinking traditional hiring and talent development practices, with a focus on building critical skills and creating entry points for learning and growth. In doing so, leaders can elevate their "people investment," capture more value, and gain a competitive edge in the future of work...all with data and technology at their fingertips.
Just ask IBM, which in 2012 struggled to fill key roles in then-uncharted technology functions. The company's solution? Reflect and take intentional action to revamp their approach, ultimately opening up opportunities for new applicants and unleashing untapped potential across the enterprise.
That year, IBM discovered that less than 10 percent of its U.S.-based roles were open to applicants without a bachelor’s degree, regardless of other qualifications. So, it overhauled its practices to attract, upskill, and on-ramp existing employees, even those who were non-degreed or otherwise unqualified on paper. It reevaluated and rewrote job descriptions to focus on vital skills—such as being able to formulate hypotheses and apply programming languages—not generalized credentials. And IBM established entry points and on-ramps in the form of apprenticeships and formalized skill-building programs that were widely promoted and strategically targeted to meet future needs.
Now, many companies are starting where IBM was more than a decade ago: struggling to fill key roles and navigating uncharted territory. And of course, the stakes have been raised by post-pandemic change fatigue, fallout from the Great Resignation, rapidly shifting social and political priorities, a new set of workforce expectations, and the looming threat of a global recession.
Yet what IBM demonstrated is still highly relevant. And in fact, powered by the technology and insights of today, the approach can be accelerated, strengthened, and automated to reinforce your human capital, capture more return on your people investments, and gain a competitive advantage in the future of work.
Accounting for the true value of your workforce
The peak of the Great Resignation has passed, and the subsequent wave of “quiet quitters” have been met with various management approaches and strategic decisions aimed at mitigating their impact.
Those employees still with you are more valuable than you know.
To capture that value and realize the “people ROI,” organizations must build an optimized talent reinforcement system. They must design and deploy this system through insights-driven, people-centric transformation, and adoption methods. And they must ultimately scale it enterprise-wide; skills are an asset, and they must be treated as such beyond the traditional HR function.
How reinforcing talent systems generate greater "people ROI"
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Superior employee experiences. Seventy-five percent of employees report that training and upskilling have a positive impact on their engagement at work and job satisfaction. Ensure this is a part of your workforce strategy and leverage technology to personalize the employee experience with customized learning and development programs based on interests and job requirements. Use data and insights to enhance performance management processes, providing clear expectations, goals, and feedback to increase engagement and performance. Additionally, consider ways in which AI can automate routine tasks and offer personalized support, streamlining workflows, boosting efficiency, and empowering teams to achieve more.
- Improved retention. According to a 2022 Gartner report, employees are leaving their current employers for better professional development opportunities (45 percent) at similar rates as they leave for higher compensation (48 percent). These stats highlight the importance of promoting or shifting high-performing existing employees into new roles to improve retention rates. Boosted by technology, businesses can analyze employee data to identify development opportunities and other retention factors.
- Rapid resource allocation. To meet emerging needs and opportunities, companies need a skills-based talent reinforcement system that enables quick redeployment of assets. Leaders can leverage data and technology to support this system and make more effective use of their existing talent pool. Data, for instance, can be used to identify the skills and expertise of individual employees and create a comprehensive database of talent within the organization. This database can be quickly accessed and utilized to reallocate employees to meet emerging needs and opportunities. Technology can play a crucial role in this process by providing a user-friendly interface for accessing the talent database, tracking employee availability and preferences, and identifying the best fit for each new opportunity. Additionally, data can help you evaluate the effectiveness of the talent reinforcement system and optimize it for future use, ensuring that companies can continue to respond quickly and efficiently to changing circumstances.
- Strategic skills development. By 2025, half of your current employees will require reskilling if they remain in their current roles. Leaders must proactively invest in continuous, mutually beneficial skill-building programs that efficiently reinforce their defenses from the inside out. And, they must use technology to collect, analyze and interpret data to identify skill gaps and future talent needs. This can inform hiring decisions and upskilling programs that enable employees to pursue areas of interest and build skills for smooth transitions across roles. t is crucial to gain comprehensive visibility into the entire skill set of your workforce, enabling you to facilitate career mobility and pathing opportunities. Outside partnerships can also help fill expertise gaps and mentor employees through an apprenticeship program, accelerating organizational strategy and preparing the organization for long-term expertise.
- A capacity for change. Organizations that change little and often at all levels—down to individual roles and skills—develop operational agility, and an ability to intentionally and successfully flex with shifting market forces. Data can support enterprise agility by providing real-time insights into key results and performance metrics, enabling employees to respond quickly to changes in the market and adjust their strategies and tactics accordingly. Additionally, by automating routine tasks and streamlining workflows, data and technology can free up employees' time and allow them to focus on more strategic work that requires critical thinking and problem-solving skills.
- Improved performance against enterprise-wide KPIs. Exposure to more aspects of the business helps connect your people to a purpose. Leveraging data and technology, businesses can provide employees with access to real-time data and insights on business performance, enabling them to align their individual performance with broader business objectives. This increased visibility and transparency can help employees better understand their role in contributing to the overall success of the organization, leading to improved motivation and engagement. Additionally, technology can facilitate the sharing of best practices and collaboration across teams, driving continuous improvement and higher performance against KPIs.
- Greater diversity, equity, and inclusion (DEI). More diverse and inclusive companies tend to outperform others, but also prove to be more resilient during times of disruption: during COVID, companies in the bottom quartile of DEI scores lost on average $62 million more in revenue (per firm) than those at the top. A skills-based approach to promotion and development for all employees can advance overlooked talent and increase racial and socioeconomic diversity in the entire workforce and the leadership pipeline. Leaders and teams can use data to understand DEI more clearly in their organization, identify areas for improvement, develop targeted strategies to get there, monitor progress, and evaluate the effectiveness of those strategies. Data can also be useful for revealing employees with untapped potential and supporting leaders in offering opportunities for skills-based development. On the technology side, AI and machine learning can be used to remove unconscious biases from the hiring process. Collaboration tools and communication platforms can help to create a more inclusive workplace by enabling remote and flexible work arrangements.
Solving for skills-based talent reinforcement with three strategic opportunities
While seemingly everything about the way we work has transformed over the last few years, workforce mobility systems remain largely unchanged.
Research shows that most internal talent development programs rely on a push system triggered by hiring leads looking to backfill vacant positions. Long-term skill development for high-potential employees is ad hoc, and only loosely informed by trusted insights. And opportunities are opaque: According to a study by the Brandon Hall Group, 55 percent say “lack of transparency about career opportunities and the qualifications needed” is a barrier to employee skill development and mobility.
Moreover, a cultural and organizational proclivity toward "talent hoarding" reigns supreme. In a survey of over 650 employers, half have talent-hoarding managers. Lack of access to roles in other areas of the organization encourages good employees to look outside for new opportunities.
However, by strategically wielding the right digital accelerators and people-centered transformation efforts, these barriers can be overcome. We’ll explore three of these strategies in the section that follows.
Opportunity One: Moving from the workforce as an expense to talent as an asset
- Identify skills and talent from within. Barriers to career mobility tend to stem from a lack of transparency and understanding of the opportunities and considerations—including skills—needed for a particular position. At North Highland, one of the ways we aim to overcome this and promote greater mobility is through a periodic Skills Taxonomy exercise which creates visibility about skills needed across the organization, prevents “made-up” expectations, and drives equity in talent development. This approach fosters clarity and focus for continuous learning, empowering employees with tools to thrive in their careers and drive organizational success. We are using data and systems to create transparency, optimize our efforts, and support the process of identifying and matching skills within our organization.
- Bring a product development lifecycle approach to your talent and “add features” over time. Just as a product must be marketed and sold effectively to reach its full potential, your talent must be positioned and leveraged in a way that maximizes its value and impact (“People ROI”). This means identifying the skills, knowledge, and abilities that are in high demand and developing a plan to acquire or strengthen them. Just as you would analyze market trends and consumer behavior to refine your product strategy, you can use data and research to make informed decisions about which skills to prioritize and how to acquire them. Then, it's important to set and monitor targets for skill acquisition in the same way you would for product sales. This means establishing clear goals, timelines, and metrics for success, and regularly evaluating your progress, and adjusting or adding as needed. By treating your talent development as a product sales process, you can ensure that you are constantly improving and expanding your employees’ skill sets, and positioning your people for long-term success.
- Reverse engineer your talent development strategy. Internal recruiting activities are largely driven by the backfilling of open positions, not by skill opportunities or gaps. Establish a multi-channel, cross-functional pipeline to collect anecdotal insights and data to inform the prioritization of skill development activities.
- Establish the governance to empower and guide active involvement in, and accountability for, talent reinforcement at all levels and in all functions. Talent must be accounted for as an asset, and as such, fall under the purview of corporate directors and frontline managers alike.
Opportunity Two: Moving from silos to skill sharing
- Build before you buy. It’s important to invest in robust upskilling and reskilling programs. Bank of America runs what it calls the Academy, which provided education and skill-building opportunities to more than 65,000 employees in 2021. The Academy has redefined the bank’s talent acquisition allocation: While approximately 30 percent of vacant jobs were previously filled by internal hires, more than 50 percent were in 2021.
- If you can’t build, borrow. As part of prioritizing upskilling and reskilling, consider developing internal capability and bringing value and vision to life by securing the right mix of external expertise with a Managed Service. It offers an adaptive “teams-as-a-service” workforce solution to your business, providing you with a pool of top-tier talent with a blended set of expertise, skills, and products, precisely when you need them. Dedicated Managed Services teams are designed to help businesses deliver immediate progress on emerging priorities and build capabilities within internal teams, such as through apprenticeship programs.
- Establish a unified digital ecosystem. Rationalize and streamline your technology to establish a shared language, and democratized views and access. A cohesive technological architecture is the backbone of enterprise-wide skills assessments, continuous resource alignment, rapid resource reallocation, data sharing and collection, and performance management.
- Get great at resource allocation. Automate it, make it continuous, and do your best to remove human bias. Doing so will require a flywheel of data fueled by a diverse set of inputs from across the enterprise, along with robust business rules in support of precise KPIs.
Opportunity Three: Moving from hierarchical titles to strategic skill development
- Target the culture. A successful, interdependent, multifaceted talent reinforcement system requires a cultural shift; cultural shifts require comprehensive, human-centered transformation and adoption processes. Start with a precise understanding of your cultural norms now and establish the mechanisms to monitor sentiment throughout your transformation journey.
- Consider ways to pipeline your upskilling. Bank of America provides career-development curricula to community colleges, workforce development organizations, and other nonprofits. Upon completing the curriculum, internal talent and recent graduates alike can be quickly onboarded or hired into new roles.
- Make skills identification and assessment everyone’s job. IBM established a cross-enterprise coalition called the “Enterprise Skills Team” to reevaluate and maintain a living database of the most important hard and soft skills for a range of entry-level roles. This database serves as the foundation for all hiring, talent development, and performance management efforts.
- Make skill development an integral part of performance management. Provide every employee, at every level, with professional coaching to explore areas of personal interest and high potential, and a human connection to matching areas of opportunity.
“Building up as high as I can go”
In 2018, a man named Tony was working at a coffee shop at IBM’s Durham, North Carolina campus. He told Harvard Business Review, “Coming to IBM every single day, I’m thinking, “Man, it would be nice to actually work for IBM. But there’s probably no way unless I go to school for four years.”
Tony hadn’t pursued a formal education beyond his high school diploma and was the father of young children. He didn’t have the time, the money, or quite simply, the socioeconomic luck, to go to college.
But as luck would have it, Tony applied for and was admitted into a year-long IBM apprenticeship program, and ultimately landed a full-time technical position in customer support. IBM filled a critical role in a way that continues to pay dividends in the form of employee experience, retention, resource allocation, agility, and DEI.
“My manager started where I’m at now,” Tony said. “Maybe one day I can climb my way up and become a manager—someone that’s able to lead the team or lead a few different teams. Building up as high as I can go.”