In this blog, our changemakers describe how pharmaceutical companies must redefine the field rep role and transform operations to put the healthcare provider at the core. They explore the role of data in shaping the field force of the future.
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Tying Ambition to Action on the Transformation Journey
North Highland teamed up with a top-10 global pharmaceutical company to transform its U.S. Marketing organization to be more customer-centric. Building from that vision, we partnered with the business to develop a corresponding strategy and roadmap that unlocked the potential of its customer experience (CX) aspirations. Our scenario and design thinking-led approach resulted in a robust understanding of customer needs, alignment on customer and business-focused value drivers and priorities, and a sustained engine for ongoing innovation and iteration. The result? A CX vision and strategy designed for maximum value to shareholders and stakeholders.
Rethinking the Prescription for Talent Management
Life sciences organizations of all shapes and sizes must rethink their acquisition and retention strategies and how they equip employees for a digital future. This blog explores what you need to know about the new prescription for talent management.
The Next Vantage for Life Sciences
Our June 2022 survey of 54 life sciences leaders highlighted the importance of a flexible transformation strategy. Yet, successfully executing and delivering on transformation strategy requires more organizational alignment.
The Sharpest Tool in the Pharmaceutical Industry's Toolkit? Learning Agility
With all the disruption of the past year, the pharmaceutical industry’s future strategic course is sure to bring many twists and turns. Despite the unknowable future, one thing is certain: learning agility is an indispensable tool that can help medical affairs leaders answer the call to become more adaptive, strategic business partners.