Experience Design
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Experience Design

Intentional design that inspires, enables and drives business value.

It senses, anticipates and solves for human needs in simple, uncomplicated ways and fosters deep, authentic connections between brands and the employees, customers and communities who surround them. Through our experience design agency Sparks Grove we apply design thinking to plan, make, and execute experiences across the entire experience chain. We use insight, foresight, strategy, design, and development to transform businesses to more people-centered, purpose-driven organizations.

How We Can Help


Our futurists look at what lies ahead to create possible scenarios for change. Through organizational futures, provocative POVs and artifacts, and UX/CX/EX visioning, we inspire clients to imagine long-term possibilities for experiences to better inform present day strategy.

Insights & Research

We empower organizations to make informed decisions through a deep understanding of the people they serve. Our team brings a people-centered approach to solution design through behavioral archetypes, NPS and customer satisfaction metrics, customer environment maps, and voice of customer/employee.


We create human experiences using a holistic design thinking approach. We specialize in service design and strategy, customer and employee experience design, brand strategy, digital products and services, interaction and visual design. 

We've Earned Our Stripes

Latest Thinking

Defining the Potential of Experience Transformation
Case Studies

Defining the Potential of Experience Transformation

Employee Care in the Exit Scenario

Employee Care in the Exit Scenario

Reinvigorating Reg BI Compliance

Reinvigorating Reg BI Compliance


Lasting Change is People-Centric

White papers

Beacon 2020: Driving Workforce-Powered, Customer-Led Transformation

Bill Lawrence

Vice President

Bill serves as Vice President and global lead of the marketing and design practice, as well as the experience design agency Sparks Grove. Through his extensive work, Bill has a broad spectrum of expertise include digital transformation, experience innovation, customer insights and more.

So many more insights to explore.

We're always thinking of ways to use today's opportunities to transform the future of work. Browse through our collection of blogs, white papers, videos, and more. 

Let's Talk

Case Study